Free tool · Copy That Clears Studio
Ad launch planner
Pick your industry and country to see every permission, certification and licence you need before ads can run on Meta and Google, plus the local regulator rules. It covers 21 industries in 9 markets, and adds Qatar, Kuwait, Bahrain and Oman rules where they exist.
A guide, not legal advice. Rules change often and some sources are law-firm or news summaries. Check the linked source before you launch. Data last checked 5 October 2026.
Where each industry can advertise
M is Meta, G is Google, R is Reddit (worldwide, as Reddit doesn't publish country lists). Green means allowed with standard rules, amber means extra steps first, red means not allowed. Select a cell for the full checklist.
| Industry | US | UK | EU | AE | SA | IN | AU | CA | SG | |
|---|---|---|---|---|---|---|---|---|---|---|
| Loans, credit and BNPL | R | |||||||||
| Investing, trading, forex and CFDs | R | |||||||||
| Crypto and NFTs | R | |||||||||
| Insurance | R | |||||||||
| Housing, jobs and credit targeting | R | |||||||||
| Gambling and sports betting | R | |||||||||
| Alcohol | R | |||||||||
| Tobacco, vapes and nicotine | R | |||||||||
| Cannabis, CBD and hemp | R | |||||||||
| Dating apps | R | |||||||||
| Sexual wellness | R | |||||||||
| Healthcare, pharmacy and telehealth | R | |||||||||
| Weight loss and GLP-1 | R | |||||||||
| Supplements | R | |||||||||
| Cosmetics, skincare and aesthetics | R | |||||||||
| Mental health apps | R | |||||||||
| FMCG food and drink | R | |||||||||
| E-commerce and retail | R | |||||||||
| Luxury and fashion | R | |||||||||
| Education and online courses | R | |||||||||
| Political and social issue ads | R |
- Snapshot as of 2026-10-05, Google and Meta change these lists often. Re-check quarterly.
- 'restricted' means allowed only after the listed steps. 'no' means the platform does not allow it for that country. 'unclear' means no primary source found.
- Google Alcohol policy was replaced on 30 Sep 2026 by a unified framework, personalised alcohol ads on YouTube from 30 Oct 2026 (not India).
- Meta prohibits CFD and binary options ads globally, even where Google certifies CSFP.
- Google Financial Services Verification runs through G2 (https://www.g2llc.com/financial-services/), agencies need verification too.
- EU column is generic: gambling licences, alcohol limits (Lithuania ban, France Loi Evin, Sweden 25+ on Meta) and Rx/telehealth lists differ by member state.
- UAE online gambling on Google opened 10 Mar 2026 for GCGRA licensees.
- India: Online Gaming Act 2025 criminalises ads for online money games regardless of platform policy.
- Regulator 'src' links point to the regulator or legal text, some are homepages where no stable deep link exists.