Oman advertising rules for Meta and Google ads (2026)
Oman regulates ads through media, consumer protection and sector regulators. Ads are banned for tobacco, vapes and nicotine. FMCG food and drink needs a permit or licence first. Influencers and creators face their own licensing and disclosure rules.
General ad rules in Oman
Influencer marketing must not spread misleading information, disrespect national identity, offend or incite hatred, infringe IP, or market tobacco or smoking products.
In force: 2022-12 (MOCIIP Decision 619/2022) · omanobserver.om (summary)
Influencer and creator rules
Paid influencers must operate through a commercial company with a MOCIIP licence (3 years, renewable). Licence covers named platforms and the number must be displayed. Brands must check the licence before hiring. Merchants promoting their own goods are exempt.
Penalty: Warning, fine up to OMR 1,000, suspension up to 1 year, revocation · blog.decree.om (summary)
Rules by industry
FMCG food and drink Permit required
- Prior approval from the Food Safety and Quality Centre before promoting any food product on social media or other media (Food Safety Law, Ministerial Resolution 69/2024)
Penalties: Legal action
Tobacco, vapes and nicotine Banned
- Influencers may not market tobacco or smoking products
Arabic words that raise red flags
Arabic versions of common risky claims. These are standard translations, not words taken from regulator texts. The policy checker scans Arabic copy for them.
| Arabic | Meaning | Why it's risky |
|---|---|---|
| مضمون | guaranteed | guarantee |
| ضمان | guarantee | guarantee |
| أرباح مضمونة | guaranteed profits | guaranteed returns |
| عائد مضمون | guaranteed return | guaranteed returns |
| بدون مخاطر | without risk | risk-free |
| خالٍ من المخاطر | risk-free | risk-free |
| آمن تماماً | completely safe | safe claim |
| علاج | cure/treatment | cure |
| يشفي | heals/cures | cure |
| شفاء تام | complete recovery | guaranteed recovery |
| معجزة | miracle | miracle |
| سحري | magic | magic remedy |
| مجاني / مجاناً | free | free |
| ١٠٠٪ | 100% | 100% |
| الأفضل | the best | superlative |
| رقم ١ / الأول | number one | superlative/ranking |
| الأكثر أماناً | safest | superlative |
| الأسرع | fastest | superlative |
| فريد من نوعه | one of a kind | exclusivity |
| حصري | exclusive | exclusivity |
| نتائج فورية | instant results | instant results |
| خسارة الوزن بسرعة | lose weight fast | rapid weight loss |
| تخسيس | slimming | weight loss |
| حرق الدهون | fat burning | weight loss |
| بدون آثار جانبية | no side effects | no side effects |
| بدون وصفة طبية | without prescription | Rx drug promotion |
| معتمد من وزارة الصحة | approved by Ministry of Health | unverified approval claim |
| طبيعي ١٠٠٪ | 100% natural | natural claim |
| قبل وبعد | before and after | before/after imagery |
| موافقة فورية | instant approval | instant approval |
| بدون فوائد | interest-free | 0% interest |
| بدون كفيل | no guarantor needed | easy credit |
| بدون أوراق | no documents | easy credit |
| ثراء سريع | get rich quick | get rich quick |
| دخل سلبي | passive income | investment hype |
| لفترة محدودة | limited time | false urgency |
| لا تفوّت الفرصة | don't miss the chance | FOMO/urgency |
| اربح نقداً | win cash | gambling |
| مراهنات / رهان | betting / bet | gambling |
| كازينو | casino | gambling |
| يانصيب | lottery | gambling (licensed only in UAE) |
| كحول / مشروبات كحولية | alcohol / alcoholic drinks | alcohol |
| سجائر إلكترونية / فيب | e-cigarettes / vape | tobacco/vape |
| تبييض البشرة | skin whitening | cosmetic claim |
Notes
Oman's health, alcohol and gambling ad rules were not retrieved.
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Other markets
A guide, not legal advice. Rules change often and some sources are law-firm or news summaries. Check the linked source before you launch. Data last checked 5 October 2026.